By 1907 Sali was manufacturing in his own electric-powered "dairy" (a
stand-alone building behind his house) at 69 Caledonian Rd., St. Albans.
Sali Mahomet making ice cream in his 'dairy' behind his house
at 69 Caledonian Road, St Albans, ca. 1907. Two large Westinghouse
belt-driven churns and Sali leaning on a smaller, manual churn.
- Christchurch
City Libraries File Reference CCL
PhotoCD 18, IMG0041.
Milk and cream was supplied by the Tai Tapu Dairy Company,
and flavour syrups by wholesale druggist H F Stevens.
A horse and cart would deliver one hundred weight (42kg) blocks of ice
from the Canterbury Frozen Meat Company each morning. Ice and salt was
used to freeze the ice cream, made in four Westinghouse churns, and also
for packing around the ice cream to transport it into the Square and
keep it frozen during the day.
Sali's ice cream was sold in cup-shaped cones and glass sundae dishes
with silver spoons, and in small and large take-home packs, or customers
could take home ice cream in their own containers.
A journalist reported:
“Ice-cream Charlie’s stall… is a rendezvous for
children and for boys, youths and young men, mainly on bicycles, who,
while hurrying through the town on errands, can only spend a few minutes
for refreshment. Parents passing the stall find it difficult to resist
the persuasions of their children and often join them in having an ice-cream.”
The Press of 1 May 1915 reported that four ice cream sellers,
including Sali, were prosecuted by the Health Department for selling
ice cream that did not comply with the regulations, ie., milk fat levels
below the legal standard of 10%. He was fined 5 shillings and costs.
Advertisement, Press, 16 December 1915
In January 1916, Sali contributed 10 gallons of ice cream to the Red
Cross Fund for sick and wounded soldiers.
Sali Mahomet at work in his dairy, ca. 1930.
- Christchurch City Libraries C409286.
‘Ice Cream Charlie’ became a Christchurch institution
and he continued to sell ice cream in the Square until 1942.
In later years, Sali made attempts to sell the business, in 1932, and
again in 1940:
Advertisement, New Zealand Herald, 7 December 1940
However these were unsuccessful, and Ice Cream Charlie carried on,
until in 1942, at age 76, a stroke left Sali unable to continue.
Sali died a year later after a second stroke, on October 7th, 1943.
Sali Mahomet had gone, but his iconic "Ice Cream Charlie" legacy
lives on - subsequent ice cream vendors, based mostly around Victoria
Square, have taken up the famous name, and to this day you can still
buy an ice cream in Christchurch from an Ice Cream Charlie.
Victor James Wilkinson (1902-1985) was the second Ice Cream Charlie.
Sali's dairy, although dilapidated, was still standing in 1999.
Two of Sali's original ice cream carts survive and are displayed at Ferrymead
Heritage Park:
Sali Mahomet's original ice cream cart - note hand-cranked churn.
- Chris
Newey; Ferrymead Heritage Park.
Sali Mahomet's second, larger ice cream cart.
- Chris Newey; Ferrymead Heritage
Park.
Over the years there have been just seven owners of the Ice Cream
Charlie business and all have honoured Sali's heritage, maintaining
the same vanilla ice recipe and the loyalty of the public.
On the 6th of December 2020, Christchurch mayor Lianne
Dalziel officially opened Ice
Cream Charlie's brand new ice cream cart "Peggy". Peggy
replaced "Edith", the pink cart that had faithfully served
up the company's famous vanilla ice in Victoria Square for the last 70
years.
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